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Time to read: 7 min
Designit: Choosing the right Premier League sponsor to connect to the club’s soul
October 9, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: 7 min
How brands are winning fans in women’s football
October 7, 2025
Kyiv, Ukraine, May 30, 2025. Close-up of a white Nottingham Forest football jersey with embroidered club logo and stars.
BREAKING
Europe
Time to read: 3 min
Nottingham Forest turns sponsor ban into marketing opportunity
September 24, 2025
LONDON, ENGLAND - JANUARY 26, 2019: A corner flag pictured prior to the 2018/19 FA Cup Fourth Round game between Millwall FC and Everton FC at The Den.
BREAKING
Integrity
Time to read: 3 min
Millwall sponsor Spreadex ordered to sell Sporting Index
September 19, 2025
Manchester. England. 02.12.2008. Manchester United Football Stadium in Old Trafford in Manchester in the UK.
BREAKING
Africa
Time to read: 4 min
What Manchester United gains from its Parimatch deal
August 15, 2025
Lionel Messi in MLS action
BREAKING
Football
Time to read: 4 min
MLS capitalises on new growth with new sponsorship opportunities
May 30, 2025
UEFA Champions League logo on pitch.
BREAKING
Football
Time to read: 5 min
Football reigns as king of crypto investment, but for how long? 
May 29, 2025
credit: aaddyy / Shutterstock
BREAKING
Europe
Time to read: 5 min
Why Premier League clubs need to prepare for league’s gambling ban
March 24, 2025
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
credit: Levy Merchandising
BREAKING
Football
Time to read: 2 min
Wolves enlists Neo to help drive FX payment awareness
July 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
La Liga fans to gain exclusive benefits with Uber Eats partnership
July 15, 2024
credit: Salford City FC
BREAKING
Football
Time to read: 2 min
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
July 9, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Wisła Kraków inks record Superbet shirt sponsorship
July 8, 2024
credit: Levy Merchandising
BREAKING
Football
Time to read: 3 min
Wolves & SUDU breaking the kit design mould in new partnership
June 27, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 3 min
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
June 26, 2024
credit: Stake
BREAKING
Fan Engagement
Time to read: 3 min
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing campaign 
June 26, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership extension
June 20, 2024
credit: TNS
BREAKING
Football
Time to read: 2 min
TNS secures John Lennon Airport renewal gaining further visibility
June 20, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Vinicius Jr becomes latest brand ambassador for Unilever
June 19, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
West Brom names Macron as the club’s official kit supplier
June 14, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Wolves names DEBET as new shirt sponsor until gambling ban takes effect
June 12, 2024
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Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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Football clubs in Brazil against betting ban
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026